About Nathaniel Farouz

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What I do now

I am CEO of Sindora Living and CEO of Senior Living Asia at Keppel, based in Singapore. We develop and operate senior living communities in Asia, bringing together hospitality, healthcare, design and technology.

The question behind the work is simple to state and difficult to answer: how do you build a care business that is humane, culturally credible and economically durable at the same time? That requires attention to the resident’s daily experience as well as staffing, training, data, partnerships, regulation and capital.

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The path here

From 2013 to 2021, I was CEO of ORPEA China. I helped establish and grow the group’s eldercare operations in mainland China, working across direct investments, management contracts and partnerships, including a joint venture with China Pacific Insurance. The work took me from opening individual communities to thinking about networks, workforce development and the institutional foundations of care.

Before entering senior care, I worked in strategy and operations at Nestlé and Lafarge in China. At Nestlé, I supported post-merger integration and advised the China leadership team. At Lafarge, I worked across strategy, marketing, business development, acquisitions and cost competitiveness. Those years taught me how large organizations actually change — usually more slowly, and more socially, than the plan suggests.

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Why anthropology belongs in the room

In 2026, I graduated from Harvard Extension School with a master’s degree in Anthropology and Archaeology. It was my third master’s degree, after management studies at HEC Paris and public affairs at Sciences Po.

I did not study anthropology to leave business. I studied it because operating across cultures makes the limits of purely managerial explanations impossible to ignore. People do not experience ageing, dependency, family obligation or “home” in the same way everywhere. Ethnographic attention helps reveal what a model overlooks before the spreadsheet does.

I work in English, French and Mandarin Chinese. Language has been less a credential than a way of staying close to the settings in which decisions take effect.

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Recognition

• Ageing Asia Innovation of the Year, 2026 — Sindora Healthy Longevity Management Programme
• Ageing Asia Facility of the Year, 2026 — Everjoy Jinan
• Ageing Asia Eldercare Tech Innovation of the Year, 2025 — Teresa care management platform
• Ageing Asia Senior Living Facility of the Year, 2025 — Sindora Living Nanjing
• iF Design Award, 2024 — “Transiting into a Joyful Senior Living Journey”
• Conseiller du Commerce extérieur de la France (French Foreign Trade Advisor)

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Outside work

Photography is my other way of paying attention. I photograph wildlife, communities and rituals across Asia, and I maintain a collection of traditional headgear that has grown into an informal study of identity, craft and material culture. You can find those projects through Through the Lens.

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Latest from the journal

For professional enquiries, use the contact page. You can also find the original stream of shorter updates on LinkedIn and the complete video channel on YouTube.